Economics (Academic Programs): MA in Applied Data Analytics

Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

What are the odds you'll win the lottery? How long will your kids wait in line at Disney World? Who decides that "standardized tests" are fair? Why do highway engineers build slow-moving ramps? What does it mean, statistically, to be an "Average Joe"? Numbers Rule Your World In the popular tradition of eye-opening bestsellers like Freakonomics, The Tipping Point, and Super Crunchers, this fascinating book from renowned statistician and blogger Kaiser Fung takes you inside the hidden world of facts and figures that affect you every day, in every way.

Real questions of personal finance, public health, and social policy require sober, data-driven analyses. This unique text provides students with the tools of quantitative reasoning to answer such questions. The text models how to clarify the question, recognize and avoid bias, isolate relevant factors, gather data, and construct numerical analyses for interpretation.

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.