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Business: Business Communications and Presentations
From abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer's Handbook uses smart, accessible language to spotlight and clarify business writing.
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation.
Just Listen provides simple but powerful techniques readers can use to really get through to people. You'll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales.
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability.
Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang.
From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence.
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment.